How does local SEO differ from general SEO?

  • Answer: Local SEO focuses on optimising a business’s online presence to attract local customers, often using location-based keywords and local business listings.
  • Hint: Think of local SEO as making your business discoverable to those in your immediate vicinity.
  • Tip: Encourage satisfied customers to leave positive reviews on Google My Business and other local directories.
  • Advice: Keep your business details (name, address, phone number) consistent across all online platforms.
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