What are brand guidelines and why are they important?

  • Answer: Brand guidelines are a set of standards that detail how the brand should be presented across various mediums. They ensure consistency, which is vital for recognisability and trust.
  • Hint: It’s your brand’s rulebook.
  • Tip: Make your guidelines accessible to anyone creating content for your brand.
  • Advice: Update the guidelines as your brand evolves, but maintain core elements.
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