What are keywords and why are they vital?

  • Answer: Keywords are words or phrases users type into search engines when looking for information. They’re crucial because they help search engines understand your content and match it to relevant user queries.
  • Hint: Place yourself in your audience’s shoes when brainstorming keywords.
  • Tip: Use keyword research tools to find terms with good search volume and relevance.
  • Advice: Avoid “keyword stuffing”; instead, incorporate keywords naturally into high-quality content.
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