What are social media influencers and should I collaborate with them?

  • Answer: Influencers are individuals with a substantial online following and can impact their followers’ decisions. Collaborating can be beneficial if their audience aligns with your target market.
  • Hint: It’s not just about follower count; engagement rate matters.
  • Tip: Ensure the influencer’s values align with your brand.
  • Advice: Set clear expectations and deliverables in any influencer agreement.
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