What does ‘creative’ mean in advertising?

  • Answer: In advertising, ‘creative’ refers to the conception and execution of original ideas, designs, concepts, or strategies that aim to captivate and resonate with the target audience. It embodies both the message (what’s being said) and the medium (how it’s being said).
  • Hint: Think of it as the imaginative flair in an advert.
  • Tip: Keeping abreast of cultural and artistic trends can enhance creative thinking.
  • Advice: Consider hiring or consulting with a creative agency if you lack in-house expertise.
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