What is branding?

  • Answer: Branding is the process of creating and shaping a distinct identity for a product, service, or company. It encompasses a combination of elements, such as logos, colour schemes, tone of voice, and more, which together create a consistent image in the consumer’s mind.
  • Hint: Think of branding as the personality of your business.
  • Tip: Make sure your branding resonates with your target audience.
  • Advice: Regularly review and, if necessary, update your branding to ensure it remains relevant.
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