What is creative strategy in advertising?

  • Answer: Creative strategy outlines the approach and key messages an advert will convey, ensuring they align with the brand’s objectives and resonate with the target audience.
  • Hint: It’s the roadmap guiding the creative journey.
  • Tip: Collaborate with stakeholders to ensure a holistic strategy.
  • Advice: A clear, well-defined strategy often leads to more impactful creative outcomes.
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