What’s the role of social media in digital marketing?

  • Answer: Social media platforms allow brands to engage directly with their audience, increase brand visibility, drive traffic, and foster loyalty. They’re crucial for brand building and content distribution.
  • Hint: Platforms like Facebook, Instagram, and LinkedIn cater to different audiences.
  • Tip: Use tailored content for each platform.
  • Advice: Engage authentically and consistently on social media.

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