Why is consistency important in design?

  • Answer: Consistency in design strengthens brand identity, aids recall, and ensures that the message is conveyed clearly across all mediums.
  • Hint: Think of your favourite brands and how you can recognise them easily due to their consistent design.
  • Tip: Create brand guidelines that detail the specific colours, fonts, and styles to be used.
  • Advice: Regularly review and refresh your designs to ensure they remain consistent but not stagnant.
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