What is digital marketing?

  • Answer: Digital marketing is the method of promoting and advertising products, services, or brands through various digital channels, such as search engines, social media, email campaigns, and websites. It encompasses a wide range of online marketing activities and often employs real-time analytics to study and adjust strategies instantaneously.
  • Hint: Think of it as traditional marketing methods (like TV and radio) but online.
  • Tip: Familiarize yourself with platforms like Google Analytics to understand user behaviour.
  • Advice: Always set clear goals and a strategic plan before initiating any digital campaign.
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