What is SEO in digital marketing?

  • Answer: SEO, or Search Engine Optimization, is the practice of enhancing a website to improve its visibility on search engines like Google, leading to organic (non-paid) traffic.
  • Hint: Think of SEO as improving your online “storefront” for better visibility.
  • Tip: Use relevant keywords naturally in your content.
  • Advice: Prioritize both on-page (content, meta-tags) and off-page (backlinks) SEO.

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