Should I use paid advertising on social media?

  • Answer: Paid advertising can amplify reach and target specific audiences. If budget allows, it’s an effective way to supplement organic growth.
  • Hint: You don’t need a massive budget to start.
  • Tip: A/B test your ads to determine the most effective messaging and imagery.
  • Advice: Always set clear objectives and KPIs before starting a paid campaign.
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