How often should I update or refresh my brand?

  • Answer: Brands should be reviewed regularly, but a full rebrand is only needed when there’s a significant change in the business, market dynamics, or if the brand is no longer resonating with the target audience.
  • Hint: A tweak isn’t the same as a total makeover.
  • Tip: Keep an eye on market trends and adjust branding elements accordingly.
  • Advice: Consult with branding professionals before making major changes.
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