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Barrus – Power, Precision & Performance for John Deere Pumps
Barrus is the UK & Ireland authorised distributor for John Deere engines, supplying high-performance power-packs for mission-critical pump applications. The “Did You Know? Built to Perform Under Pressure” campaign highlights this offering, wrapped around a whitepaper, email & LinkedIn lead generation, and social media promotion.
The Challenge
In the industrial-division pump sector, Barrus faced the need to:
- Educate OEMs, rental providers and end-users on the benefits of John Deere engines in pump applications
- Promote the Barrus proposition of engine supply + integration + after-sales support as a complete solution
- Drive qualified leads via digital channels (email, LinkedIn, social) and a dedicated campaign landing page
Our Approach
Here’s how 123 Internet partnered with Barrus to execute the campaign:
- Campaign landing page creation — A single focus page (“Industrial Division | Power, Precision, Performance”) featuring the whitepaper and Barrus-JD pump offering. Barrus
- Whitepaper artefact — “Did You Know? Built to Perform Under Pressure” exploring why UK pump OEMs and rental providers specify John Deere engines and trust Barrus to deliver. Barrus
- Email & LinkedIn lead-gen — Targeted outreach to OEMs and end-users driving downloads of the whitepaper, and capturing leads for follow-up.
- Social media amplification — Leveraging LinkedIn and other platforms to raise awareness, highlight key insights from the whitepaper, and funnel traffic to the landing page.
Why It Matters
In the high-stakes pump market, reliability, service continuity and technical integration matter as much as horsepower. By running a focused digital campaign, Barrus reinforced its position as the trusted partner for pump systems powered by John Deere, created a valuable content asset for lead-gen, and raised visibility among the right buyer segments.
