News

How To Plan For Your Website Redesign – Step 1: Set Budgets, Timescales, Milestones And Responsibilities

Your website is a huge part of your business. You may think that setting it up is all that you have to do but the reality is that every now and again, you will need to update your site to give it a fresh new design. This could be because your company is trying to rebrand or just because you understand that for SEO purposes you need to keep updating your website.

Whatever the reason, this will help you to understand the entire process from the beginning to the end. Over the next 6 articles, I’ll aim to guide you through the process. This article is about the first step of this process.

Set Budgets, Timescales, Milestones And Responsibilities

One of the first things you need to do is set your budget from the beginning. Staying in your budget is crucial to your company’s bottom line. You do need to be sure that you have a realistic budget in mind when you start the project, so get a few different estimates for the job before you get started. Understand what you want out of your website, because prices can get higher with the more complicated projects.

After you finish establishing a budget, you can go into the planning phase of your website redesign. You will need to come up with milestones and timelines. How long will the project take or when do you want your website finished by? You need to really think about this early on in the process.

Plan out milestones for the project and when you want these milestones accomplished by. Part of this involves deciding on who your audience for your website is and what goals you are trying to accomplish with your website. These can play into the timescales and milestones phase of this because you want to prioritise your list to achieve the perfect new website for you.

Finally, once you have done all of this you need to decide on the responsibilities of each person in the process. You need to create teams of people who are responsible for each aspect of this redesign process as well as delegate some people to be in charge of each of these groups.

By delegating responsibilities like this, you will know who is responsible for what part of the process. If there are issues with time or other problems, you will know exactly who to turn to in order to find out what is going on with this process. Milestones can only be accomplished if the teams are working on the projects as they are supposed to.

You should always be flexible during this process. Sometimes things happen that may make you miss your milestones and timelines, which can be frustrating to you. However, knowing the best ways to optimise this process will help you to stay calm during this often very overwhelming process.

This is just one of many stages that you need to consider when you are planning for your website redesign. The next step is to plan your content, among other things. Doing these steps will help to get the process started on the right foot.

BLOGS, NEWS & PR

  • The Future of PPC: Leveraging AI for Smarter Paid Search Campaigns & Search Engine Marketing (SEO)

    The Future of PPC: Leveraging AI for Smarter Paid Search Campaigns & Search Engine Marketing (SEO)

  • Transformative Social Media Strategies: Leveraging AI for Authentic Engagement

    Transformative Social Media Strategies: Leveraging AI for Authentic Engagement

  • Elevating Web Design with AI: Trends and Predictions for 2024

    Elevating Web Design with AI: Trends and Predictions for 2024

  • AI Conversational Assistants (Chatbots): How They Can Maximise Engagement in Digital Marketing

    AI Conversational Assistants (Chatbots): How They Can Maximise Engagement in Digital Marketing

VIEW OUR WHITEPAPERS

6 Steps: How to plan for your website re-design

Whether you’re updating your website for an SEO boost, or want to explore the benefits of a full rebrand, there’s a lot to consider before you begin. From budgets to business goals, discover the 6 key steps to successfully redesigning your website.

6 Steps How To Plan For Your Website Re-Design | Digital Whitepaper | Digital Marketing Agency

Understanding the best SEO practices

SEO is something that is crucial to the success of your business. SEO determines how easily people can find you based on your search engine rankings.

To build up your online presence, you should understand the best SEO practices so that you can achieve your goals.

Understanding The Best SEO Practices | Digital Whitepaper | Digital Marketing Agency

Mastering SEO in 2024: Trends and Strategies for Businesses

SEO in 2024 is not just about keywords and backlinks; it’s a sophisticated blend of technology, psychology, and marketing. With search engines continually refining their algorithms to deliver the most relevant and valuable content to users, businesses must adapt their strategies to these changes.

Mastering SEO in 2024: Trends and Strategies for Businesses | Digital Whitepaper | Digital Marketing Agency

The Ultimate Social Media Guide

With the ever-growing power of social media, we use the latest techniques, video, and animation software to craft eye-catching social media assets that make your brand pop. Our designers, wielding Adobe Creative tools, create distinctive animations and graphics to illuminate your brand story and highlight your products or services. Want a unique design? No problem – we also offer bespoke designs to match your brand aesthetic.

The Ultimate Social Media Guide | Digital Whitepaper | Digital Marketing Growth Agency

Inbound Digital Marketing Strategy For Growth, Lead Generation And ROI

GET IN TOUCH!

Got a new project in mind? Talk to our friendly digital strategists and let’s discuss the best ways to achieve your upcoming business goals. Whether you require creative support, are looking to design or develop a new website or even need assistance with posting daily across the various social media platforms – our dedicated team are here to become your outsourced marketing team!