Knowing what your target audience and the average searcher are looking for when using SEO is extremely important. Knowing this information will mean you can connect with these people effectively and get them to return again.

As you may already know you must make your website user friendly as well as search engine friendly. If your audience is disappointed with what your website is showing them, this will also partner up with bad search engine performance. This is not what you want, so if you are able to keep your audience happy with your website then this creates a good experience for them which will more likely bring them back again, this is done with both search engine performance and your website providing the information that they are looking for.

Knowing what people are looking for is quite difficult. There are three kinds of searches a person can make, these fall under transactional queries, informational queries and navigational queries. A transaction query is when the person is looking to do something such as buy a product or watch a video.

An informational query is when the person is looking for information or to learn something such as a name of a restaurant. A navigational query is when the person is looking to go to a specific destination such as Twitter or Facebook homepages. When using SEO you have to make sure that when people enter a query into a search engine and end up on your website that they are getting what they wanted to fine.

As you may already know you must make your website user friendly as well as search engine friendly. If your audience is disappointed with what your website is showing them, this will also partner up with bad search engine performance. This is not what you want, so if you are able to keep your audience happy with your website then this creates a good experience for them which will more likely bring them back again, this is done with both search engine performance and your website providing the information that they are looking for.

Knowing what people are looking for is quite difficult. There are three kinds of searches a person can make, these fall under transactional queries, informational queries and navigational queries. A transaction query is when the person is looking to do something such as buy a product or watch a video.

An informational query is when the person is looking for information or to learn something such as a name of a restaurant. A navigational query is when the person is looking to go to a specific destination such as Twitter or Facebook homepages. When using SEO you have to make sure that when people enter a query into a search engine and end up on your website that they are getting what they wanted to fine.