Social Media is a must for any business, but just posting content won’t cut it. It is essential that you understand the marketing fundamentals of Social Media for it to work, enabling you to build a trusted relationship with your customers.
To be successful with Social Media you need to listen to your audience, join discussions to help understand what is important to them, only then can you create content that will add value rather than spam their feed. Communicating with customers will be mutually beneficial to the customer and your business.
Remember this isn’t going to happen overnight, building your online audience takes time and you will have to commit to the long haul in order to see results. Building your audience of 1,000 Connections who actually read and share your content will be far more beneficial to your business than 10,000 connections that won’t have any interaction at all. However this takes time as well, be patient, spend your time on Social Media building relationships with those 1,000 connections.
Trust and Value
Don’t be the cold salesman with your marketing, if you are constantly promoting your products or services people will stop paying attention and loose interest. It is all about adding value to your audience, include content that will create conversations and will help build relationships.
If you want your content to be shared and talked about, you need to do the same. Find posts that are relevant to your business and start sharing them with your audience on Social Media. Spend some of your time focusing on content that has been published by others. Try and find what gets the most interaction and focus on those areas.
Using Social Media is an essential tool for reaching possible customers, for example using hashtags allows you to communicate with people who’ve been talking about the same topic. Due to the nature of Social Media sites, any posts that do well can grow exponentially, reaching thousands of people when other users share your content.
If done correctly, Social Media can offer huge advantages to your business; the problem is finding the time to manage your accounts while also running a business. Social Media marketing also plays a key role in the SEO of your website and with our expertise we can help you maximise your results.
Why not follow us on Twitter and like us on Facebook and see how it’s done?