Blogs, News & PR

In the modern era the digital world is taking over the real one – and the Hashtag has become one in a long line of the newest, easiest and fastest ways to draw attention to a particular keyword.

If you are lucky enough to be a business owner or a high-end manager, then you know the importance that is placed on Digital Marketing nowadays.

Unless you’ve been living under a rock for most of 2022, there’s no doubt you’ve heard about BeReal.

If you are a manager or business owner then you will not be unfamiliar with the need to build and constantly expand your online presence.

This is the easiest step of creating social media content, because it doesn’t actually require any work.

As a business owner I am always looking to develop our service offering to our clients, more recently as our agency has continued to grow we have delivered a vast amount of design, branding and print work.

Most large businesses believe that chat bots they use should be centered around desktop use, which is a pretty massive mistake, given how most of us spend our day glued to our mobile devices.

Most large businesses believe that chat bots they use should be centered around desktop use, which is a pretty massive mistake, given how most of us spend our day glued to our mobile devices.

A 360-degree marketing strategy approach is one that might look confusing to understand but is actually very simple in practice.

As a marketer, your job has multiple parts of it. From planning to executing campaigns and creating content, the overlooked part of the job is reporting and statistics.

Your website is a huge part of your business. You may think that setting it up is all that you have to do but the reality is that every now and again, you will need to update your site to give it a fresh new design.

You have probably heard that Google and other search engines use incredibly complex algorithms to order their search results and deliver what they believe to the most relevant content for that person searching?

LinkedIn is fast becoming the go-to platform for businesses and brands wanting to get content seen by their target audience. In fact, some LinkedIn features are a favourite amongst our social media team.

Artificial Intelligence is increasingly being used in SEO and an understanding of how this works ensures you are with the learning curve Google has introduced through Rankbrain, a new AI machine learning algorithm which is a game changer for how search results are processed.

If you want to get followers, subscribers, or customers, you need to have a social media content plan. Here’s the thing, you can’t just post randomly on social media or whenever you feel like it.

Think about it...If you walked into a meeting room for the first time, what would you say? How would you introduce yourself and would you take care of your appearance?

Keyword ranking is by far one of the most effective ways to get your content ranked higher on Google and help you achieve the conversions you want.

With an estimated 85% of British adults sending or receiving emails in 2020, investing your time in email marketing is a no brainer in 2022 - particularly with the launch of this feature.

With an estimated 85% of British adults sending or receiving emails in 2020, investing your time in email marketing is a no brainer in 2022 - particularly with the launch of this feature.

123 Internet Group, an award-winning digital marketing agency, will host an industry-leading conference to give local businesses the chance to learn about the impact of digital transformation this spring.

To consider how machine learning can improve web design we should first have clarity about what is meant by machine learning.

If you don’t already know (or you’ve been living under a rock), the team at Thursday have been making waves in the social media world thanks to their innovative marketing campaigns.

There is no point in building a high end website and investing time and money into it if you don't actually have a product yet, or if your product is sub par.

A council has said it is "thrilled" that Milton Keynes has finally won city status at the fourth attempt. The civic honour has been granted to eight places in the UK to mark the Queen's Platinum Jubilee.

Marketers should be on the upward bound when it comes to ranking their sites pages. This puts them in the run to be the top choice when voice technology devices are utilised.

So how do you build your brand awareness? The short answer is advertise, advertise, advertise; and the corollary to that is to know what is liable to trend and why.

Search Engine Optimisation (SEO) is way of making a website more visible to users and thereby attracting users to the website. Its main purpose is to bring users to a website from search engines.

Events take a whole lot of time, focus, effort and hard work to create. It takes time and dedication to get from that first idea to the day of – and it takes a persistent type of person to be able to do it at all!

Everything a customer does, whether it be watching videos, checking their social media, or searching Google for answers, will expose them to a number of ads.

Your competitors are constantly reviewing their digital marketing strategies and so should you. To stay in, and even ahead of the game, here are seven essential points to consider for your digital strategy.