Blogs, News & PR

You have probably heard that Google and other search engines use incredibly complex algorithms to order their search results and deliver what they believe to the most relevant content for that person searching?

LinkedIn is fast becoming the go-to platform for businesses and brands wanting to get content seen by their target audience. In fact, some LinkedIn features are a favourite amongst our social media team.

Artificial Intelligence is increasingly being used in SEO and an understanding of how this works ensures you are with the learning curve Google has introduced through Rankbrain, a new AI machine learning algorithm which is a game changer for how search results are processed.

If you want to get followers, subscribers, or customers, you need to have a social media content plan. Here’s the thing, you can’t just post randomly on social media or whenever you feel like it.

Think about it...If you walked into a meeting room for the first time, what would you say? How would you introduce yourself and would you take care of your appearance?

Keyword ranking is by far one of the most effective ways to get your content ranked higher on Google and help you achieve the conversions you want.

With an estimated 85% of British adults sending or receiving emails in 2020, investing your time in email marketing is a no brainer in 2022 - particularly with the launch of this feature.

With an estimated 85% of British adults sending or receiving emails in 2020, investing your time in email marketing is a no brainer in 2022 - particularly with the launch of this feature.

123 Internet Group, an award-winning digital marketing agency, will host an industry-leading conference to give local businesses the chance to learn about the impact of digital transformation this spring.

To consider how machine learning can improve web design we should first have clarity about what is meant by machine learning.

If you don’t already know (or you’ve been living under a rock), the team at Thursday have been making waves in the social media world thanks to their innovative marketing campaigns.

There is no point in building a high end website and investing time and money into it if you don't actually have a product yet, or if your product is sub par.

A council has said it is "thrilled" that Milton Keynes has finally won city status at the fourth attempt. The civic honour has been granted to eight places in the UK to mark the Queen's Platinum Jubilee.

Marketers should be on the upward bound when it comes to ranking their sites pages. This puts them in the run to be the top choice when voice technology devices are utilised.

So how do you build your brand awareness? The short answer is advertise, advertise, advertise; and the corollary to that is to know what is liable to trend and why.

Search Engine Optimisation (SEO) is way of making a website more visible to users and thereby attracting users to the website. Its main purpose is to bring users to a website from search engines.

Events take a whole lot of time, focus, effort and hard work to create. It takes time and dedication to get from that first idea to the day of – and it takes a persistent type of person to be able to do it at all!

Everything a customer does, whether it be watching videos, checking their social media, or searching Google for answers, will expose them to a number of ads.

Your competitors are constantly reviewing their digital marketing strategies and so should you. To stay in, and even ahead of the game, here are seven essential points to consider for your digital strategy.

It’s very rare you’ll find a brand who doesn’t have an online presence and many products and services are found by a quick and easy Google search.

Social media platforms such as Facebook, Instagram and LinkedIn have become a standard in every good marketer’s content strategy.

To discuss what an NFT is, we first need to understand what a cryptocurrency is. These are virtual currencies. They are decentralized and placed onto a ledger.

Whether you've been trying and failing with marketing campaigns or just don't understand the evolving world of digital marketing and SEO, we can help answer your questions.

How do you drive traffic to your site and increase engagement from social media when there are so many people out there doing the same?

Once you delve into the realm of SEO you can quickly become overwhelmed with the terminology and buzzwords that are casually thrown around.

The term strategy is best understood as a framework or plan that is designed by the strategic management and executive team of an organisation. A business strategy outlines a holistic approach of the organisation's purpose and goals.

Brand advocacy is the process of employees or customers supporting and sharing brand related content. Brand advocates are often associated with the business.

Social media has taken the place as the largest collection of people anywhere across borders. According to online sources 3.8 billion people hold accounts on social media.

The world of digital marketing has seen a massive shift in recent years, and search engine optimization (SEO) has become a vital component of any successful digital marketing strategy.

There are many reasons why you might consider rebranding and launching a new brand. Whether you're trying something new or starting over, the steps in this guide can help you with the process.